A growing number of hospitals and health systems have been hosting, sponsoring, and promoting farmers markets, and it's no wonder why. Farmers markets are a great way to promote healthful nutrition, support locally grown agriculture, and engage the community with your brand.
As we come into fall–prime farmers' market season–it's important to consider how your organization can best take advantage of this positive engagement opportunity.
There's a lot more to it than selling fresh fruits and veggies and pasting your logo on a few signs. I'm seeing four key strategies employed by hospitals and health systems to involve and engage patients in their farmers markets.