Boosting Hospital Fundraising Through Song

Marianne Aiello, for HealthLeaders Media , September 12, 2012

So why music videos? The website states that music and medicine are more tied than ever as musical therapy is gaining mainstream acceptance in healthcare. But more than that, hospital marketers recognized an untapped opportunity in the online musical performance space.

"Sinai was seeking to develop a breakthrough communications concept leveraging social media to enhance our fundraising efforts," says David Frankel, vice president of planning, marketing, and communication for the hospital.

"SoundsofSinai.org is a unique and inspiring way for Sinai to raise money that is so needed to help purchase anything from new hospital beds to lifesaving medical equipment that will help us provide the best possible care for patients in our underserved communities."

Frankel and the hospital's executive leadership team worked with a small team of outside marketing and Web professionals to create and implement the Sounds of Sinai concept. The initiative is being rolled out externally and internally over the next several months.

1 | 2 | 3 | 4

Comments are moderated. Please be patient.


MOST POPULAR

SPONSORED REPORTS
SPONSORED HEADLINES

SIGN UP

FREE e-Newsletters Join the Council Subscribe to HL magazine

SPONSORSHIP & ADVERTISING

100 Winners Circle Suite 300
Brentwood, TN 37027

800-727-5257

About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2015 a division of BLR All rights reserved.