Each year, Gundersen's Community & Preventive Care Services department works with local media to engage the community in a free six-week community physical activity challenge called Minutes in Motion. Consumers are asked to commit to 30 minutes of physical activity each day, or a total of 1,260 minutes in six weeks, and are eligible to win prizes. In 2011, participants from 14 communities were represented in the challenge.
Gundersen Lutheran is currently seeking Patient Centered Medical Home accreditation at all of its primary care clinic sites and hopes to achieve that goal by the end of the year. Its pediatric clinics are already accredited and anecdotal feedback suggests that pediatric families have already noticed the benefits of the nurse being part of the team, easier access, and less need for follow-up questions.
Similarly, its community engagement in population health initiatives has been embraced by many.
"The rising cost of healthcare, health reform, and other regulatory requirements, as well as a basic interest in the well-being of our communities are key drivers," Maas says. "As for consumers, often it comes down to a personal commitment and desire to focus on healthy choices and improved health."