3 Mobile Strategies for Growing Hospital Market Share

Marianne Aiello, for HealthLeaders Media , August 22, 2012

Experiment with QR codes
Once your mobile site is in place, an innovative way to direct patients, employees, and other community members there is by using strategically placed QR codes. A QR code (Quick Response Code) is a two-dimensional barcode that, when scanned by a smartphone, links to a specific webpage.

Many QR scanner applications are free (just search your app store), as are several QR code generators. Simply paste the address of the webpage you want to link to, such as QRstuff, and the site will generate a code that, once added to a print ad, will be a scannable link. Then, the possibilities are endless.

About one year ago, Athens, GA-based Regional Health Services began using QR codes in its print ads to encourage women to sign up for mammograms. Once scanned, the QR codes led users to a web page that allowed women to request a mammography appointment.

"It came down to wanting to be able to track where people were reading about our services and pulling up our services on the website," Courtney Alford-Pomeroy, eHealth Director for Athens Regional Medical Center told the Athens Banner-Herald. "I want to make sure that we're targeting people in the places that are most convenient for them."

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