Sometimes, it's helpful to have a few voices on the board from outside the area, for example, and areas where there is a shortage of local talent may be good opportunities to add people from outside the region who may be recognized experts not serving on a board in their local, more skills-rich area.
"That's why they need to plan meaningfully so they can identify skills where they need to go out of the local area, which may require bylaw changes as well," Gauss says.
Widen the net
Given that most of these positions are unpaid, it can be a hard sell, however. The best way to attract those kinds of members is to widen the net, Gauss says. For instance, while the pool of recognized experts in any one discipline is shallow, there are unattached experts.
"So you can't get Don Berwick, but there are lots of his disciples who would be willing to do this," Gauss says.
How do you go about it?