1. Leverage your employees
In April 2011 UK HealthCare launched a Runners Clinic, a monthly multidisciplinary clinic that offers a variety of evaluations and therapy geared toward enhancing speed and efficiency as well as preventing or treating injuries commonly associated with running.
Since the service line appeals to a large, active niche group, Gombeski knew he had to be creative about getting the word out. He started by making sure UK HealthCare employees knew about the clinic.
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"We especially made sure that the doctors who run knew about it," he says. "The Runners Clinic itself consists of several doctors and physical therapists who all run."
Once the staff was informed of the clinics capabilities and benefits, they could begin to tell their family members, friends, and patients who run.
In fact, Dr. Lattermann, an orthopedic surgeon working at the clinic, posted about its services on his website.