Hospital Eyes Housing as Prime Recruiting Tool

John Commins, for HealthLeaders Media , May 14, 2012

For now, he believes, simple convenience could be the main draw to the new building which will be called The Ivy – Residences at Health Village. Employees who now spend 45 minutes in Orlando's notorious traffic both to and from work each day might find a five-minute walking commute more appealing.

"The economics work out," Barry says. "You can live closer for the same or lower price than you pay in the suburbs, plus you save gas and wear-and-tear on your car, and you get all that time back in your day."

In addition, the residences are a key component of the Orlando campus's Health Village concept, which will include shops, restaurants, a swimming pool, a fitness facility, garage parking, and even electric cars that can be rented by the hour for quick neighborhood jaunts. A SunRail commuter rail station will be built near the hospital for easy access to downtown Orlando.

"We are creating a medical live-work-play community and having multifamily apartments in close proximity to the hospital adds vitality. We want to create a vital community, like a small downtown type atmosphere," Barry says. "Someone could live here without owning a car."

It's not clear when The Ivy will begin writing leases, but Barry says there is already a buzz in the halls of Florida Hospital. "We hold town meetings for our employees and this project is always the most discussed topic," he says.

John Commins is a senior editor with HealthLeaders Media.

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