Using physician liaisons
Sutter did this largely by hiring six full-time physician liaisons, who have been charged with promoting key service lines, identifying and addressing barriers to accessing care, and other issues that impact Sutter's relationship with other physicians and hospitals. They are also working to increase connectivity between physicians in Sutter's network of care that spans Northern California.
Brickman has started to expand the physician referral program at Centura, focusing on using the liaisons to engage community-based physicians in discussions such as:
Based on these answers, the health system can identify how physicians' business needs tie into the organization's existing or new strategies and bring solutions to these community physicians that engender loyalty and a greater level of comfort with the high quality that the hospital is trying to deliver.