Among the key 2011 survey findings:
- Nearly 50% of all respondents report that they use social media for professional networking versus 37% in 2010.
- Allied professionals (36%) and nurses (33%) are the most frequent users of social media for job searches followed by pharmacists (29%) and physicians (23%).
- Some 41% of responding physicians have used mobile devices or tablets like iPads to search for employment or healthcare-related content
- Three out of four respondents named Facebook as their favorite site for job seeking opportunities.
About 53% of the survey respondents work in hospitals. Nurses account for 31% of the respondents, allied professionals (26%), physicians (23%) and pharmacists (9%).
One surprising statistic about the respondents: 60% were more than 40 years old. That means social media appeals to mid-level healthcare professionals as well as younger works just beginning their careers.
Margaret Dick Tocknell is a reporter/editor with HealthLeaders Media.