Embarking on the redesign journey
St. Helena began its redesign process in October 2010.
It opted to join the content management system that had been selected for use by all Adventist Health facilities. Though some parts of the system were predetermined, there was still plenty of flexibility to allow for St. Helena’s priorities and character to come through, Cowan said.
"In addition to being a health resource for the communities we serve, we specialize in several services which draw patients from great distances," he said. "Our website needed to be both a servant to the community as well as a stand-out resource for medical tourists. We wanted the site to be intuitive, easy to navigate, patient focused and visually striking."
Cowan and his team also decided to combine St. Helena’s three regional campuses into one site, with individual location pages underneath it.
"This gave all three communities access to the same great body of information without the cost and complexity of maintaining three unique sites," he said.