The educated, on-the-mend patient who has had a positive experience with a health coach is a surefire brand advocate. "Health coaching strengthens the loyalty of consumers to using healthcare offerings," Buckley says. "Coached clients are a more committed to making improvements in their lifestyle behaviors, which leads to better outcomes. Customers also learn how to effectively navigate the health system, which results in increased client satisfaction with the health system."
Communicating the benefits of health coaches to patients and community members is as important as the role the coaches play themselves. While the medical community understands the importance of a health coach–like role under the medical home model, the general public may not be as informed.
Health coaching is backed up by real metrics on its efficacy. A three-year study by Duke Integrative Medicine, which certifies health coaches, found that health-coached participants had twice the reduction in inpatient admissions as non-coached participants.
Disseminating this kind of information lets patients know that your organization is on the forefront of improving care.
How to get the word out there
Health coach program information can be easily shared through traditional and nontraditional marketing channels—so long as the message is tailored accordingly.