The program also offers regular health education seminars aimed at older people and a free one-year membership to the hospital's Generations Senior Program, which organizes events and outings for those over 50 years old.
"This is a way to get a mailing list and send them information," Lynn Anderson, Botsford's marketing and public relations manager, told the Post. "In this day and age, with so much competition, you need to make a connection with patients."
And Botsford has plenty of competition—there are seven other hospitals in its primary target market in the northern and western Detroit suburbs.
Relationship-building for improved outcomes
Programs like Botsford's VIP card create a channel for open dialogue between the hospital and patients, which holds the promise of improved patient outcomes.
Now that hospitals can be fined for having higher-than-usual 30-day readmission rates for certain conditions, the pressure is on to improve preventive strategies and increase patient communication whenever possible.