Incorporate light, nature, and art whenever possible
Fort Belvoir Community Hospital boasts a design filled with bright colors, nature themes, and countless floor-to ceiling windows bringing in floods of light.
Windows and skylights exude light and enable patients to look at the rural landscape at Children’s Hospital Colorado. The hospital has an extensive art collection and many of the pieces feature scenes from nature. Hospital designers also used color therapy throughout the facility.
"Research shows that certain colors can aid in healing. For instance, blue is relaxing and has one of the most powerful healing effects on children," reads the hospital website. "Green increases compassion and has a calming effect. Red strengthens energy and will. This knowledge guided color choices throughout the hospital."
Dublin Methodist Hospital also features nature throughout the building, most spectacularly in its window-walled lobby that features a tree-filled arboretum. "With quiet, intimate family spaces, natural light and beautiful gardens, our space is centered on helping you get better and feel better, too," the website says.
Can't afford an arboretum inside your lobby? There are still many ways to bring nature in. Real, live plants beat fake ones any day, and artwork featuring a beautiful landscape or quiet outdoor scene is never out of place. And if any walls are due for repainting, it may be worth looking into color therapy—especially if the current wall color is drab.
By beginning to incorporate these patient experience-enhancing elements into more hospitals, marketers can begin to raise the public's expectations for their hospital stays. Perhaps by the time Blue Ivy has her first child, the room she was born in won't look extraordinary at all.