"We are hoping to be able to show the [state] board that not only does this project meet their criteria but also there is a lot of community support for this people, people who believe it is needed," Milford told the local newspaper.
Though Centegra doesn't go before the Illinois Health Facilities and Services Review Board until early December—the same day Mercy presents its case—its campaign has already achieved success in rallying the Huntley community. And should Centegra receive permission to build the hospital, its marketers have created countless future brand advocates who had a hand in helping the hospital become a reality.
If Centegra is smart, it will continue this community support campaign through the construction process so residents will have a favorable impression of the organization before it even opens its doors. And that will be a solid foundation on which to launch future strategic marketing campaigns.