Marx, offered the audience at the CHIME meeting advice for nurturing and sustaining innovation:
- Invest in innovation. It doesn't take magic to innovate—just money, people, and time. Provide clear support from senior leaders, encourage innovation among all employees, give employees time to think, and encourage collaboration.
- Build an innovation process. Create and define a process for innovation, focus on continuous improvement, and set up program management. Throughout the design, think about the customer's experience and ideas.
- Hire for innovation. Don't hire people just like you, Marx said. Rather, hire creative types—even people who make you feel uncomfortable or who are noncomformist. "I don't care what people wear," Marx said.
- Manage innovation killers. Folks who say they are "just playing devil's advocate" are often really just trampling on an idea. Don't tolerate it.
- Embrace failure. Non-clinical failures are a good opportunity to learn. Good leaders understand that, Marx said, and resist "destructive criticism."
- Lead innovation. Leaders should operate with humility but also with courage. "I'm not afraid to take on anyone in the organization," he said. "And I protect my people."