Gender-based marketing can also backfire if discretion is not excercised. Programs materials or mailings designed to reach females about sensitive topics (like sexual dysfunction or urinary issues) should be packaged discretely. Or provide the information online without requiring a sign-in process.
Courtesy and Convenience
Women tend to be very brand-loyal, according to Case Studies in Niche Marketing. Women are also most likely to make family decisions about healthcare.
ROUNDS: Women’s Health Strategies
for Service Line Growth and Quality
When: September 15, 2011
Register today for this live webcast from Bon Secours Richmond Health System
More than eight in ten mothers/guardians say they take on the responsibility of choosing their children’s doctors and taking them to appointments. More than one in ten women care for a sick/aging relative or sick parent, according to the Women's Health Care Chartbook from May 2011.