He suggests creating an ominous sounding "dark Web site" that provides the employers counterpoints to union arguments, to be activated at the first whiff of an organizing effort. "Keep it in your back pocket should you need it, so you can drive information that way. Establish Facebook and social media channels now because they are going to help you when you need them," he says.
Of course, the best defense against a union organizing bid is to engage your employees, treat them fairly, ensure that they are safe, happy and satisfied at work, ask for their input and act on what they say, and address their concerns. If your hospital is the subject of a "surprise" notice for a representative election, it's your fault and not the union's. It's hard to sneak up on hospital leaders who – on a daily basis – sincerely engage the people they work with as professionals, colleagues, and friends.
As I have said before, employers get the unions they deserve.