As infection preventionists, "What we're asked to do so often is change human behavior. And that's not easy to do...," Brown said.
Brown said that the videos are now being used for in-service training at dozens of hospitals and other healthcare settings around the country and are even looped into hospital TV channels in an effort to reassure patients that healthcare teams take hand hygiene seriously.
While only about 40 healthcare institutions submitted videos this year, she said she expects many more will come in for the second annual contest for 2012. The prize?
To see all the videos submitted for the contest, click here. Have fun with them.