To qualify for the contest, the videos had to present a clear and strong infection prevention message about hand washing, be under 10 minutes, not promote a product or vendor, and be an effective means toward behavior change.
The winner was the particularly inspiring 4.5-minute video, "Hands," created by Daniel Lieu, a 23-year-old pharmacy student at the University of the Pacific in Stockton, CA. Lieu told me in a phone chat – after I found him on Facebook, that he was persuaded to make the video by his father, Dale K. Lieu, MD, an infectious disease physician at Kaiser Permanente San Diego.
"My dad wanted to encourage his fellow healthcare workers to wash their hands," Lieu said "These are professionals, and they're already educated and know to do this, but many don't. So how do you get the message across in a visceral way?"
To appeal to a younger generation of caregivers, Lieu and his friends wrote rap lyrics that tell the story of a fatal infection in three parts: from the view of the "germ," then from the view of the infected child who is now dying, and then, the child's physician who now realizes he forgot to wash his hands.
"See, he came to me for healing but he's only getting sicker
He came to me for life but now he dies quicker
And I'm getting sicker as I start to reflect
Realizing maybe it was all because of neglect
Next minute he's crashing with his blood on my hands
And I'm wondering if the villain is standing where I stand."