5. It's game time.
Interactive health is an industry segment that employs gaming systems to make being healthy more fun. It's estimated that almost 70% of households include someone who plays games. Microsoft had Kinect for Xbox 360 set up at its AHIP booth and there always seemed to be a line of conference participants anxious to get in a little Kinect time.
For now the system is sports and exercise based but the big idea is to encourage consumers to achieve long-term health and wellness goals by incorporating the science of social gaming ? personal engagement, rewards and multimedia presentations. As Microsoft's Dennis Schmuland explains, "fun always takes precedence."
Aetna is set to launch later this year a social game to promote wellness that will be accessible through mobile phones, email and social media channels. There's even a group, Health Games Research, that's looking at how digital games can be used to help motivate treatment adherence and manage chronic health conditions.