"We are going to see a big upswing in this coming year unless something goes wrong with the economy," McGinly says. "The economy is improving and what we are finding is of our high performing group, those who didn't have to lose staff or make cutbacks, they weathered the storms through parts of 09 and 10 and you are going to see those major donors coming back in a big way."
Ultimately, healthcare donations are tied to the economy, McGinly says. "The economy undergirds an awful lot of what donors are feeling and how generous they feel they can be," he says. "If they don't feel as wealthy as they used to because of the economy, while they are still going to be connected, they may not be as generous.
A copy of the AHP Report on Giving Fact Sheet is available here.