The report identifies four main roles that Weakland says companies might find the best opportunities to flourish:
- Fixers. Companies that seek to help traditional health companies become stronger by attacking the parts of the health system that are dysfunctional, redundant, bifurcated or unsustainable.
- Implementers. These companies see the silos in healthcare breaking down as organizations work across traditional boundaries, collaborating on innovation with a unified purpose toward government's aim of achieving a more integrated, efficient health model.
- Retailers. These companies bring practices for prospering in high-volume, standardized markets with low margins. They use customer relationships and ubiquitous access to serve price-sensitive consumer markets and the demand for choice and convenience.
- Connectors. These companies link information and technology across the health system. They look for ways to provide meaningful analysis and context of health data and information so that clinicians and consumers can make better decisions about health behavior.
While the growth of the healthcare industry is good for the people in healthcare industry, is it good for the rest of the economy?
"That is a good and interesting question," Weakland says. "What is good for the healthcare industry is good for the rest of the economy as long as it contributing to higher quality of care, better access to care, and bending the cost curves in the right direction. Ultimately all of that is good for the economy."
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John Commins is a senior editor with HealthLeaders Media.