After the incident, social media experts at Emory reevaluated their social media policy to target some key questions and areas for improvement:
Since the incident, Emory Healthcare has worked out a list of emergency numbers for urgent situations. They are working to address these "what ifs" to improve process efficiency in social media communication.
"We also know with certainty that without Twitter on April 25, 2011, a family would have felt more hopeless and helpless than they already did. They would have had one less avenue through which to gain answers and options," adds Griffith.
One HealthLeaders story that has been gaining traction with our readers centers on a Rhode Island physician fined $500 for posting online about work experiences. The emergency department physician at Westerly Hospital was terminated after the incident.
The hospital board determined that she had "used her Facebook account inappropriately to communicate a few of her clinical experience at the hospital's emergency department."
Apparently, there is still much confusion in the healthcare world surrounding the appropriate use of social media, especially with regards to patient privacy.
According to a social media and compliance survey from the Health Care Compliance Association (HCCA) & the Society of Corporate Compliance and Ethics (SCCE):