Others believe excellent patient care is reflected in good scores, no matter where in the country the organization is located, while poor experiences will be reflected whether the regional character is "suffer in silence" or "I deserve better."
It won't make a bit of difference where you're located, however, if hospital executives don't find a way to communicate the organization's commitment to improving experience to the people who really make the difference, from the nursing staff to the janitors.
All staff should receive training in communicating with patients and visitors so they know what acceptable and unacceptable interactions look like. How many poor-scoring surveys feature comments about just one staff member? An interaction with someone who is perceived to be rude, unhelpful, or just uncaring can ruin a patient's perception of what was flawless care.
I'm not saying that everyone has to subscribe to Disney-levels of plastered on smiles and "the sun always shines" fake sincerity. Rather that delivering a meal tray without a word and not making eye contact with the patient in the bed should be a thing of the past. As should not introducing oneself to patients with name and job title. There are basic levels of customer service that shouldn't have to be taught, but that may need teaching.
Above all, people need to understand how the commitment to patient experience ties into the organization's overarching goals for safe, quality patient care for all. And how every person's job contributes to the same goals.