7 Resources for Boosting Outpatient Business

Cora Nucci, for HealthLeaders Media , December 15, 2010

2. Roundtable: Building and adjusting your outpatient strategy
How do hospitals know where to spend their scarce dollars? What new ways to reach potential customers have proved successful? How will hospitals compete in the future? In this Roundtable discussion, a group of healthcare leaders discuss these questions as the hospital industry makes what could be a historic transition to a more patient-centric mode of operation.

3. Metrohealth: Competing with the Big Boys
Metrohealth, a Cleveland-area public hospital, is where President Jimmy Carter was whisked to after becoming ill while travelling recently. In a competitive market, flanked by the prestigious  Cleveland Clinic and University Hospitals, the choice may seem surprising, but  "MetroHealth is in the midst of transforming itself into a provider of choice—rather than last resort—for Clevelanders and those in its suburbs. It's doing so by remaking its image as a comprehensive healthcare provider, not just a hospital for the indigent, says President and CEO Mark J. Moran."   Running a more efficient outpatient operation is just one way it's turning itself around.


4.Rethinking the Future of Outpatient Chronic Care
Speaking of the Cleveland Clinic, this article details how the medical institution is preparing to treat a growing population of aging Americans and their chronic conditions. The Clinic has  "decided to better track chronic conditions, coordinate treatment, and schedule timely interventions"  mainly through  continuous monitoring, following patients with multiple chronic diseases in a clinical setting and via patient self-management.

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1 comments on "7 Resources for Boosting Outpatient Business"

Steve Wilkins (12/20/2010 at 10:08 AM)
An obvious source of more outpatient business are your own physicians - employed and independent docs, particularly those actively involved in patient centered medical home initiatives. Why? Well there is a great deal of emphasis being placed upon evidence-based preventive screening and treatment which has lots of potential implications for hospital out patient labs, specialists and referral programs like Diabetic/Nutritional counseling, behavioral health and so on. The point is that 1) your doctors are probably not screening as many patients as they should be and 2) they may not be sending referrals to you. Steve Wilkins, MPH www.healthecommunications.wordpress.com




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