The best part? Healthcare marketers are starting to figure out new ways to measure the returns on their new media marketing efforts. Click-through rates and unique visitors are great, but analytics and other ROI measurements have come a long way, baby.
We're not quite ready to announce the winners yet and I don't want to give away too much. But stay tuned—I'm looking forward to sharing the results with you.
Editor's note: The winners of the 2008 marketing awards will be honored at the 2009 HealthLeaders Media Marketing Experience in Chicago on October 14. At the day-long event, participants will participate in hands-on, practical exercises to help them better understand the power of experience design and execute tactics to improve the patient experience at their own organizations.