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Books: Leadership, Marketing and Medical Group Management for Healthcare Executives

HealthLeaders Media publishes books for senior healthcare executives on leadership, marketing and medical group management. Contact the publisher for more information or to submit a manuscript proposal. Browse our library below to read excerpts.

A Marketer's Guide to Measuring ROI:

Published by HealthLeaders Media, this comprehensive book walks you through the 10 questions you must answer to accurately and rigorously measure the ROI of hospital marketing campaigns. It covers what marketers need to know about measuring ROI, what it takes to obtain that information, and what can go wrong. Case studies highlighted in the book also provide real-world examples of how other hospitals have accomplished this difficult task.
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The Satisfied Patient, Second Edition:

This fully updated book illustrates how focusing on patient satisfaction can better your organization, reduce the potential of professional liability claim, and significantly affect the outcome of that claim if initiated.
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A Marketer's Guide to Physician Relations

Take your physician relations program to the next level. HealthLeaders Media teamed up with healthcare marketing superstar Kriss Barlow to bring you this comprehensive, must-read guide packed with more than 250 pages of advice and strategies for developing, positioning, and enhancing your physician sales program.
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A Marketer's Guide to Brand Strategy:

Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound business strategies to successfully brand your healthcare organization and take your branding efforts to the next level.
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Physician Entrepreneurs: The Quality Patient Experience

A quality patient experience directly impacts physician scores and rankings with private insurers and government agencies, boosts patient volume and retention rates, and leads to better patient adherence and improved medical outcomes. In short, improving patient satisfaction may be your practice's best investment.
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The Hospital Executive's Guide to Physician Staffing

This insightful, data-rich resource outlines proven strategies for determining community physician need and fulfilling those needs appropriately. The book provides practical approaches for engaging different types of physicians in various markets, including regions facing a shortage. Central to the underlying philosophy of the book is the notion that hospitals must "attract the best by being the best" and includes strategies executives can use to achieve that goal.
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The Complete Guide to Hospital Marketing, Second Edition

The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward and engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away.
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The Complete Guide to Transforming the Patient Experience

The patient experience impacts all areas of healthcare, including patient satisfaction, quality (as measured by HCAHPS), reputation, employee satisfaction, physician referrals, and, ultimately, the bottom line. This definitive resource for healthcare organizations, authored by two award-winning experience thinkers, delivers the proven solutions you need to create an exceptional and successful patient experience.
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Marketer's Guide to Community Benefit Reporting and IRS Form 990H

This book and CD-ROM shows healthcare marketers how to gather data effectively from every corner of their organizations and how to use this information to promote their good deeds through tailored messages to multiple audiences on an ongoing basis.
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The Hospital Executive's Guide to Emergency Department Management, 2nd Edition

In this timely new book, you will find refined tactics for dealing with increased patient flow, efficiently handling the needs of special populations, crafting models of compensation and physician employment, and much more. The authors of this book, Kirk B. Jensen, MD, MBA, FACEP, and Daniel Kirkpatrick, MHA, FACHE, have worked within countless hospital systems over many years with the sole purpose of improving ED performance, quality of care, and the bottom line.
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A Marketer's Guide to Measuring Results

Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods. A Marketer's Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts provides all the tools you need to confidently measure healthcare marketing results.
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Strategies for Superior Cardiovascular Service Line Performance

Strategies for Superior Cardiovascular Service Line Performance delivers sound strategy and business guidance for driving excellence in cardiovascular service line development and management.
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The Complete Guide to Service Line Marketing

This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines. You’ll examine case studies of successful marketing campaigns and discover techniques that you can immediately apply to your own marketing approach.
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Women's Health: Strategies for Superior Service Line Performance

Get the business guidance you need to transition women's health to a comprehensive service line that increases market share, improves clinical quality, drives down costs, and helps drive business to all other parts of the organization.
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The Healthcare Executive's Guide to ACO Strategy

In the wake of healthcare reform, ACOs continue to emerge as the care delivery and reimbursement model of the future. Get the book that provides specifics on incorporating accountable care structure and strategy into your organization as well as analysis of the CMS final regulations so you can enter the ACO era prepared and positioned to succeed.
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The Complete Guide to Physician Relationships

Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts.
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Oncology: Strategies for Superior Service Line Performance

The evolution of the oncology payment model and pressure to provide more patient-centered care are leading many healthcare organizations to transform the oncology care model in their communities by offering more coordinated and comprehensive services that provide high quality for patients and high value to payers. Hospitals and health systems are developing service line structures that improve clinical and financial performance, encourage physician involvement, and create a distinct brand in the market—ultimately gaining a competitive advantage.
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The Complete Guide to Strategic Marketing for the Cardiovascular Service Line

Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV) services, and their fundamental role in the day-to-day management of the CV service line is critical to developing a high-performance enterprise and to earning buy-in from key constituencies and a return on your marketing investment. This book presents key marketing concepts, practical tools, and straightforward ideas to augment a CV service line administrator’s ever-expanding skill set, help overall service line performance, and create real value.
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The Complete Guide to Women's Health Service Line Marketing

Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family and friends to your other service lines as well.
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The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs

One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a primary care doctor can struggle to get same-day appointments, leaving many seeking treatment in overcrowded, high-cost emergency departments. Urgent care centers offer patients a lower-cost, convenient alternative to hospitals. For providers, these centers represent new business opportunities.
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The Healthcare Executive's Guide to Physician-Hospital Alignment

This inclusive guide navigates post-PPACA physician-hospital alignment strategies and models to improve quality and patient satisfaction performance.
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Healthcare Mergers, Acquisitions, and Partnerships:

Advice from experts who participated in 20% of hospital partnerships in 2012. This is a practical guide to building a strategic communications plan to share the news of a healthcare merger, acquisitions, or joint venture.
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An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines

An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines offers a unique perspective based on the authors’ extensive experiences in both the hospital marketing and orthopedics/neurosciences industries.
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Orthopedics and Spine:

This comprehensive source for orthopedic and spine service line development addresses future healthcare challenges while incorporating leadership, high-performance culture, and process changes.
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