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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. Subscribe to the Newsletter
July 29, 2015 - Issue 30
    What Can Periscope Do for Hospital Marketers?
July 22, 2015 - Issue 29
    Patient Testimonials Drive Bariatric Success
July 15, 2015 - Issue 28
    The Catch-22 of Online Marketing Promos
July 8, 2015 - Issue 27
    With 3 Wellness Campaigns, 3 Hospitals Polish Their Brands
July 1, 2015 - Issue 26
    Physician's Scathing Remarks Humiliate Patient, Cost Hospital
June 24, 2015 - Issue 25
    Moving Video Conveys Hospital's Brand Promise of Kindness
June 17, 2015 - Issue 24
    3 Places to Look for Patient Experience Inspiration
June 10, 2015 - Issue 23
    Mobile Trumps Desktop; Align Your Media Strategy
June 3, 2015 - Issue 22
    Data-Driven Rebranding Campaign Highlights Academic Ties
May 27, 2015 - Issue 21
    Celebrity Partnerships Come with Rewards and Risks
May 6, 2015 - Issue 18
    Mayo Clinic's Digital Marketing Strategy Drives Engagement
May 20, 2015 - Issue 18
    Funny Maternity Video Spurs Sharing, Engagement
May 20, 2015 - Issue 18
    Funny Maternity Video Spurs Sharing, Engagement
May 13, 2015 - Issue 17
    NFL's Deflategate Offers 4 Lessons for Hospital Marketers
April 22, 2015 - Issue 15
    3 Tech-based Patient Experience Boosters
April 29, 2015 - Issue 15
    Bariatric Campaign Highlights Health, Not Weight
April 15, 2015 - Issue 14
    Hospital Microsite Maximizes Brand Advocates' Potential
April 8, 2015 - Issue 13
    Online Hospital Promos a Marketing Catch-22
March 25, 2015 - Issue 12
    This Red Dress Campaign Stands Out
April 1, 2015 - Issue 12
    Fast Food Contracts Tarnish Hospital Brands
March 18, 2015 - Issue 11
    How Cleveland Clinic Uses Vine Videos to 'Humanize' Its Brand
March 11, 2015 - Issue 10
    3 Strategies for Reaching Senior Patients
March 4, 2015 - Issue 9
    Emotion Trumps Intellect in 'Fresh' Rebranding Campaign
February 25, 2015 - Issue 8
    Idaho Hospital Sets its Sights on Medical Tourism
February 18, 2015 - Issue 7
    Hospital Revs Service Lines by Targeting Women
February 11, 2015 - Issue 6
    No Employee Satisfaction, No Patient-Centered Culture
February 4, 2015 - Issue 5
    Mobile Trumps Desktop; Align Your Media Strategy
January 28, 2015 - Issue 4
    NFL’s Deflategate Offers 4 Lessons for Hospital Marketers
January 21, 2015 - Issue 3
    5 Digital Marketing Efforts Every Hospital Should Try
January 14, 2015 - Issue 2
    Grady, Blue Cross in Standoff Over Reimbursements
January 7, 2015 - Issue 1
    Minimalist ED Campaign Improves Hospital’s Reputation

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