Striving to turn searchers into patients

Elizabeth Scott, associate vice president of marketing and e-business at Norton Healthcare in Louisville, KY, throws around phrases such as "meta tagging," "bread crumbing," and "content matrix" as if she were an information technology analyst. Although she has a background in Web site content strategy, it is in marketing that Scott has become so familiar with such techie terms. She recently implemented the process of search engine optimization (SEO) for Norton's Web site. SEO is the process of assessing and altering a Web site's content, keywords, and tags so that the site is listed among the top search results on Internet search engines, such as Yahoo! and Google.

Please enter your comment below:
Please enter the text below:


FREE e-Newsletters Join the Council Subscribe to HL magazine


100 Winners Circle Suite 300
Brentwood, TN 37027


About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2015 a division of BLR All rights reserved.