Marketing to the next generation of patients

How do you compete in a crowded market when other hospitals offer unique services, such as spa-like amenities, or have the advantage of strong name recognition? For St. Mary's Medical Center in San Francisco, the answer was to carve out a niche it could call its own-the 20-somethings known as transitional professionals. A research-based strategy Research performed by St. Mary's agency, Mortar PR in San Francisco, which included informal discussion groups with a variety of age and gender groups, as well as more traditional market research, showed that families were leaving the city and the elderly population was in decline.
Please enter your comment below:
Please enter the text below:


FREE e-Newsletters Join the Council Subscribe to HL magazine


100 Winners Circle Suite 300
Brentwood, TN 37027


About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2016 a division of BLR All rights reserved.