Everyone's got a blog these days: My coworkers, my cousin, my dentist--I half expect my cat to launch her own one day. Even CEOs, the least bloggy-types I know, are writing online diaries. We in the media love this kind of honesty from a senior leader-especially when it blows the roof off a scandal á la Whole Foods
. But not every senior leader (nor every PR department) is comfortable blogging freely about an organization's inner workings, and, even more, not all blogs are worth reading.