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Marketing View:

3 Things the Ice Bucket Challenge Can Teach Hospital Marketers

A campaign to promote awareness and funds for ALS research has gone viral on Facebook. Though it wasn't orchestrated by marketing pros, there are three key take-aways for hospital marketers considering an interactive... Read More

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Consumerism Drives Healthcare Branding, Rebranding Efforts

Christopher Cheney, for HealthLeaders Media, August 19, 2014

HHS pressed on insurance discrimination claims

The Hill, August 19, 2014

Medicare Advantage is more expensive, but it may be worth it

The New York Times, August 19, 2014

Hospitals reconsider charity for patients who decline health coverage

Kaiser Health News / The Washington Post, August 19, 2014

The trouble with trying to sign people up for health insurance when care is already free

The Washington Post, August 19, 2014

Medicare to start paying doctors who coordinate needs of chronically ill patients

The New York Times, August 18, 2014

Government will withhold one-third of the records from database of physician payments

ProPublica, August 18, 2014

Pervasive Medicare fraud proves hard to stop

The New York Times, August 18, 2014

Opinion: Let's stop trying to force consumers to 'engage' with their healthcare

Forbes, August 18, 2014

CFO Exchange: Top Revenue Growth Opportunities ID'd

Scott Mace, for HealthLeaders Media, August 15, 2014

Large Employers Trimming Healthcare Spending

Christopher Cheney, for HealthLeaders Media, August 15, 2014

Hospitals seek to help consumers with Obamacare premiums

Kaiser Health News / CNN Money, August 15, 2014

FDA warns about fake Ebola drugs

The Hill, August 15, 2014

How agents hunt for fraud in trove of Medicare data

The Wall Street Journal, August 15, 2014

About 400,000 in MA must seek new health plan

The Boston Globe, August 15, 2014

Analysis: CA's enrollment success is its greatest challenge

Kaiser Health News / Los Angeles Times, August 15, 2014

Report: Medicare agency not doing enough to stop duplicate audits

The Hill, August 14, 2014

Solving a 2014 Obamacare problem pushes premium hikes in 2015

Politico, August 14, 2014

16% Of large employers plan to offer low-benefit 'skinny' plans despite ACA

Kaiser Health News, August 14, 2014

Judge OKs IN fight against health insurance subsidies

The Times of Northwest Indiana, August 14, 2014

The Gold Standard
Gloria Beim, MD, who founded Alpine Orthopaedics in Crested Butte, Colorado, received the offer of a lifetime in February 2013.
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