Marketing View:

Diversity No Gimmick in Kaiser Permanente Ad Campaign

Kaiser Permanente's inclusive Thrive campaign emphasizes "moments that matter, and that are possible through good health," says one of its senior marketing executives.

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Top Stories

Healthcare Mergers: Good, Bad, or Both?

Shannon Firth, MedPage Today, November 25, 2015

Cyber Security Risk a Factor in Hospital Credit Ratings

John Commins, for HealthLeaders Media, November 25, 2015

End of Medicare bonus program will cut pay to primary care doctors

U.S. News & World Report / Kaiser Health News, November 25, 2015

FL Governor's $79.3B budget roils hospitals

Health News Florida, November 25, 2015

Health co-op failure in NY leaves doctors owed millions / Associated Press, November 25, 2015

AZ health insurance co-op to close shop Dec. 31

ABC News / Associated Press, November 25, 2015

Miami-Dade hospital sale terminated; State probe launched amid lawsuit

South Florida Business Journal, November 25, 2015

Novant Health, Virginia health system finalizing joint venture

Triad Business Journal, November 25, 2015

Faxing error leads to healthcare data breach, lawsuit

Health IT Security, November 25, 2015

Don't call the doctor

The Atlantic, November 25, 2015

Poll: Most Americans say healthcare is government duty

Politico, November 24, 2015

Thanks to Obamacare rule, insurance companies owe NC consumers $8.5 million

Triangle Business Journal, November 24, 2015

Doctors, hospitals still oppose revised bill to limit out-of-network charges

NJ Spotlight, November 24, 2015

Maryland exchange considering ways to improve doctor directories

The Baltimore Sun, November 24, 2015

Small coastal CA town fights to keep hospital afloat

Kaiser Health News, November 24, 2015

Business Roundup: Care New England, Southcoast Health Explore Merger

John Commins, for HealthLeaders Media, November 23, 2015

Rural IA hospitals worry Medicaid transition could end essential funding

The Gazette, November 23, 2015

CMS' 2017 ACA marketplace proposed rule seeks to streamline direct enrollment

Healthcare Dive, November 23, 2015

Swing state CO mulls universal healthcare proposal

The Salt Lake Tribune / Associated Press, November 23, 2015

Obamacare architect: High-deductible plans overdone

CNBC, November 23, 2015


Find out how healthcare leaders are approaching interoperability in the November issue of HealthLeaders Magazine.


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