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Emotion Trumps Intellect in 'Fresh' Rebranding Campaign

"This is about emotional appeal and aligning our brand with a very resonant, visceral message that virtually everyone in this area can understand," says a hospital marketing executive about his organization's... Read More
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Top Stories

State lawmakers keep busy while Supreme Court weighs Obamacare

NPR, March 6, 2015

The surprising issue that could determine Obamacare's future

The Washington Post, March 6, 2015

GAO: isn't perfect, but it’s a whole lot better

Washington Business Journal, March 6, 2015

Sharing patient records is still a digital dilemma for doctors

NPR / Montana Public Radio, March 6, 2015

US investigators continue crackdown on Philly ambulance Medicare swindles

NBC Philadelphia, March 6, 2015

SCOTUS Hears Latest Obamacare Challenge

John Commins, for HealthLeaders Media, March 5, 2015

Poll: Most back fix if Supreme Court strikes subsidies

The Hill, March 5, 2015

Doctors, patients scramble ahead of high court Obamacare decision

Reuters, March 5, 2015

NC medical panel says doctors should lead Medicaid reform

Charlotte Observer, March 5, 2015

How does the FDA regulate mobile medical apps?

Gizmodo, March 5, 2015

Here's why all those hospital rankings might be 'generating more confusion than clarity'

Washington Business Journal, March 5, 2015

Supreme Court set to hear second major Obamacare challenge

Reuters, March 4, 2015

Obama strategy in health law case: Have no backup

The New York Times, March 4, 2015

Hospital sues Bank of America over million-dollar cyberheist

Krebs on Security, March 4, 2015

Mayo readies services to draw patients from China

MPR News, March 4, 2015

CA OKs Sutter Health HMO

The Press Democrat, March 4, 2015

Behind Supreme Court's Obamacare case, a secretive society's hidden hand

ProPublica, March 4, 2015

Obama defends lack of ’Plan B’ for Obamacare court case

Reuters, March 3, 2015

Majority in poll says SCOTUS should uphold Obamacare

The Hill, March 3, 2015

A short, visual guide to every ruling on Obamacare’s subsidies

Vox, March 3, 2015


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