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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. Subscribe to the Newsletter
December 18, 2013 - Issue 50
   How Ochsner Built Market Share and Volume Long After Katrina
December 11, 2013 - Issue 49
   3 Better Ways to Market Bariatric Surgery
December 4, 2013 - Issue 48
   Hospitals Promote Good Health, Generosity as The Holidays Kick Off
November 20, 2013 - Issue 47
   Individual Health Insurance Markets That Work, Part Two
November 13, 2013 - Issue 46
   Individual Health Insurance Markets That Work, Part One
November 6, 2013 - Issue 45
   HANYS Grades the Hospital Graders
October 30, 2013 - Issue 44
   Revving Patient Experience May Require a Cultural Transformation
October 23, 2013 - Issue 43
   Gamification Ratchets Up Employee Engagement
October 16, 2013 - Issue 42
   Laser-like Social Media Focus Works Best for Independents
October 9, 2013 - Issue 41
   Why Performance Scores Will Matter More in the Future
October 2, 2013 - Issue 40
   Tell Execs About Social Media Outcomes, Not Process
September 25, 2013 - Issue 39
   IBX Ramps up HIX Ads in Pennsylvania
September 18, 2013 - Issue 38
   How to Make Small Marketing Budgets Count
September 11, 2013 - Issue 37
   UF Health Rebranding Shows Employees ’The Big Picture’
September 4, 2013 - Issue 36
   Research Boosts Branding Results; Here’s Proof
August 28, 2013 - Issue 35
   Google Glass Medical Pioneers Balance Technology and Marketing
August 21, 2013 - Issue 34
   HIX Ads Take Aim at Millenials
August 14, 2013 - Issue 33
   Jackpot: Aligning Marketing & Physician Relations
August 7, 2013 - Issue 32
   Rebranding Helps Sharpen Marketing Strategy
July 31, 2013 - Issue 31
   They Might Be Giants, But You Should Blog, Too
July 24, 2013 - Issue 30
   Don’t Let Lack of Metrics Sink Your Marketing Department
July 17, 2013 - Issue 29
   Ready for a Crisis, and Ready to Flex
July 10, 2013 - Issue 28
   Social Media is Serious Business
July 3, 2013 - Issue 27
   What Does Singapore Know About Selling Healthcare Products?
June 26, 2013 - Issue 26
   How Hospitals Can Be ’Sherpa’ Brands
June 19, 2013 - Issue 25
   3 Ways to Feature Employees in Hospital Marketing Campaigns
June 12, 2013 - Issue 24
   Hospital Apps Must Be Problem Solvers
June 5, 2013 - Issue 23
   Rebranding a Medicare Advantage Plan Starts with Physicians
May 29, 2013 - Issue 22
   7 Deadly Words of Healthcare Marketing
May 22, 2013 - Issue 21
   Hospital Pricing Transparency a Marketing Game Changer
May 15, 2013 - Issue 20
   Community Engagement Drives Service Line Success
May 8, 2013 - Issue 19
   Abundance of Quality Awards Weakens Marketing Value
May 1, 2013 - Issue 18
   In Rush to Promote High-Tech Treatments, What About Patients?
April 24, 2013 - Issue 17
   In Wake of Bombings, How Hospitals Are Communicating
April 17, 2013 - Issue 16
   Engaged Patients Cost Less
April 10, 2013 - Issue 15
   Small Budget Cancer-Screening Campaign Pays Off
April 3, 2013 - Issue 14
   Docs Balk, But Email Improves Patient Experience
March 27, 2013 - Issue 13
   Unified Branding is Tougher Than You Think
March 20, 2013 - Issue 12
   Stop Ignoring Online Review and Rating Sites
March 13, 2013 - Issue 11
   3 Steps Toward Facebook Dominance
March 6, 2013 - Issue 10
   How a Bariatric Surgery Campaign Generated 20M Impressions
February 27, 2013 - Issue 9
   4 Top Mobile App Types for Healthcare Providers
February 20, 2013 - Issue 8
   Brain and Spine Centers Jockey for Position
February 13, 2013 - Issue 7
   Service Line Campaign Positioning Pays Off for MGUH
February 6, 2013 - Issue 6
   4 Ways to Enhance a Physician's Online Reputation
January 30, 2013 - Issue 5
   Don't Fear Retail Health Clinics. Join Them.
January 23, 2013 - Issue 4
   Smart Hospital Sponsorships Lead to Community Engagement
January 16, 2013 - Issue 3
   Top 3 Hospital Rebranding Trends
January 9, 2013 - Issue 2
   5 Social Media Resolutions for Hospitals
January 2, 2013 - Issue 1
   Top 3 Ways Hospitals Take Advantage of Holiday Cheer