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December 19, 2012
In Defense of Hospital Ad Spending
December 12, 2012
How to Train Physicians on Patient Experience
December 5, 2012
Cancer Center's 'Gangnam Style' Video Goes Viral
November 28, 2012
Four Powerful Service Line Marketing Tactics
November 14, 2012
Real Patient Experience Doesn't Show Up in HCAHPS Scores
November 7, 2012
How Hospitals Engage Seniors Online
October 31, 2012
A Colonoscopy Campaign for Gilligan’s Island Watchers
October 24, 2012
3 Outstanding Breast Cancer Awareness Campaigns
October 17, 2012
Las Vegas Hotel Bets on Health, Wellness
October 10, 2012
Healthcare Image Management Done Right
October 3, 2012
4 Ways to Engage with Patients, Nutritionally
September 26, 2012
Upside of Hospital Downsizing is More Focused Care
September 19, 2012
4 Reasons Hospitals Must Dive Into Social Media
September 12, 2012
Boosting Hospital Fundraising Through Song
September 5, 2012
How a Big-Time Hospital Creates a Small-Town Patient Experience
August 29, 2012
Gundersen Revs Population Health Initiatives
August 22, 2012
3 Mobile Strategies for Growing Hospital Market Share
August 15, 2012
3 Secrets to Successfully Marketing Robotic Surgery
August 8, 2012
After Infections, Hope for Exeter Hospital
August 1, 2012
Grow Hospital Volume and Revenue with Employee Care
July 25, 2012
Hospitals Tie In to Olympics' Goodwill
July 18, 2012
Goodbye, Physician Relations; Hello, Business Growth
July 11, 2012
A Crash Course in Crisis Communications
June 27, 2012
3 Ways to Power Up Word-of-Mouth Marketing
June 20, 2012
Turn Tech-Savvy Providers into Marketing Allies
June 13, 2012
Celebrity Ties Benefit Hospitals—When Alignment is Right
June 6, 2012
3 Ways Green Hospital Initiatives Aid Marketing Efforts
May 30, 2012
What 'Mad Men' Can Teach Hospital Marketers
May 23, 2012
Luxury Hospital Facilities Put Patient Experience First
May 16, 2012
As Twitter Matures, Hospitals Harness its Power
May 9, 2012
4 Strategies to Improve the Patient Experience
May 2, 2012
Hike Referrals with Physician Liaisons
April 25, 2012
Community Engagement Roles Here to Stay
April 18, 2012
Hospital Hypocrisy on Sponsorship Must End
April 11, 2012
How iPads Improve the Patient Experience
April 4, 2012
Hospitals Find their Place on Pinterest
March 28, 2012
Best Hospital Websites Put Patients First
March 21, 2012
What's Your Multilingual Online Strategy?
March 14, 2012
Marketing Know-How Revs Physician Recruitment Strategy
March 7, 2012
Promoting Your Hospital's HIT Capabilities, Creatively
February 29, 2012
How SEO Boosts Web Traffic, Patient Appointments
February 22, 2012
4 Steps to a Dynamic Facebook Presence
February 15, 2012
3 Ways to Strive for Service Excellence
February 8, 2012
Marketing Health Coach Services
February 1, 2012
Patient Loyalty Programs Show Their True Value
January 25, 2012
Using Groupon to Attract Lifelong Patients
January 18, 2012
Giving Every Patient the Beyoncé Experience
January 11, 2012
Documentary-Style Campaign Surpasses Deep-Pocket Competitors
January 4, 2012
5 New Year's Resolutions for Hospital Marketers