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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. Subscribe to the Newsletter
December 19, 2012 - Issue 50
    In Defense of Hospital Ad Spending
December 12, 2012 - Issue 49
    How to Train Physicians on Patient Experience
December 5, 2012 - Issue 48
    Cancer Center's 'Gangnam Style' Video Goes Viral
November 28, 2012 - Issue 47
    Four Powerful Service Line Marketing Tactics
November 14, 2012 - Issue 46
    Real Patient Experience Doesn’t Show Up in HCAHPS Scores
November 7, 2012 - Issue 45
    How Hospitals Engage Seniors Online
October 31, 2012 - Issue 44
    A Colonoscopy Campaign for Gilligan’s Island Watchers
October 24, 2012 - Issue 43
    3 Innovative Breast Cancer Awareness Efforts
October 17, 2012 - Issue 42
    Las Vegas Hotel Bets on Health, Wellness
October 10, 2012 - Issue 41
    This is Healthcare Image Management Done Right
October 3, 2012 - Issue 40
    4 Ways to Engage with Patients, Nutritionally
September 26, 2012 - Issue 39
    Upside of Hospital Downsizing is More Focused Care
September 19, 2012 - Issue 38
    4 Reasons Hospitals Must Dive Into Social Media
September 12, 2012 - Issue 37
    Boosting Hospital Fundraising Through Song
September 5, 2012 - Issue 36
    How a Big-Time Hospital Creates a Small-Town Patient Experience
August 29, 2012 - Issue 35
    Gundersen Revs Population Health Initiatives
August 22, 2012 - Issue 34
    3 Mobile Strategies for Growing Hospital Market Share
August 15, 2012 - Issue 33
    3 Secrets to Successfully Marketing Robotic Surgery
August 8, 2012 - Issue 32
    After Infections, Hope for Exeter Hospital
August 1, 2012 - Issue 31
    Grow Hospital Volume and Revenue with Employee Care
July 25, 2012 - Issue 30
    Hospitals Tie In to Olympics' Goodwill
July 18, 2012 - Issue 29
    Goodbye, Physician Relations; Hello, Business Growth
July 11, 2012 - Issue 27
    A Crash Course in Crisis Communications
June 27, 2012 - Issue 26
    3 Ways to Power Up Word-of-Mouth Marketing
June 20, 2012 - Issue 25
    Turn Tech-Savvy Providers into Marketing Allies
June 13, 2012 - Issue 24
    Celebrity Ties Benefit Hospitals—When Alignment is Right
June 6, 2012 - Issue 23
    3 Ways Green Hospital Initiatives Aid Marketing Efforts
May 30, 2012 - Issue 22
    What Mad Men Can Teach Hospital Marketers
May 23, 2012 - Issue 21
    Luxury Hospital Facilities Put Patient Experience First
May 16, 2012 - Issue 20
    As Twitter Matures, Hospitals Harness its Power
May 9, 2012 - Issue 19
    4 Strategies to Improve the Patient Experience
May 2, 2012 - Issue 18
    Hike Referrals with Physician Liaisons
April 25, 2012 - Issue 17
    Community Engagement Roles Here to Stay
April 18, 2012 - Issue 16
    Hospital Hypocrisy on Sponsorship Must End
April 11, 2012 - Issue 15
    How iPads Improve the Patient Experience
April 4, 2012 - Issue 14
    Hospitals Find their Place on Pinterest
March 28, 2012 - Issue 13
    Best Hospital Websites Put Patients First
March 21, 2012 - Issue 12
    What's Your Multilingual Online Strategy?
March 14, 2012 - Issue 11
    Marketing Know-How Revs Physician Recruitment Strategy
March 7, 2012 - Issue 10
    Promoting Your Hospital’s HIT Capabilities, Creatively
February 29, 2012 - Issue 9
    How SEO Boosts Web Traffic, Patient Appointments
February 22, 2012 - Issue 8
    4 Steps to a Dynamic Facebook Presence
February 15, 2012 - Issue 7
    3 Ways to Strive for Service Excellence
February 8, 2012 - Issue 6
    Marketing Health Coach Services
February 1, 2012 - Issue 5
    Patient Loyalty Programs Show Their True Value
January 25, 2012 - Issue 4
    Using Groupon to Attract Lifelong Patients
January 18, 2012 - Issue 3
    Giving Every Patient the Beyoncé Experience
January 11, 2012 - Issue 2
    Doc-Style Campaign Surpasses Deep-Pocket Competitors
January 4, 2012 - Issue 1
    5 New Year’s Resolutions for Hospital Marketers

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