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December 28, 2011
What’s in a Name? Your Organization’s Identity
December 14, 2011
Smartphone Apps Bolster Patient Engagement
December 7, 2011
Partner With Retail Clinics to Boost Brand, Downstream Revenue
November 30, 2011
3 Keys to Recruiting Employed Physicians
November 16, 2011
4 YouTube Best Practices for Healthcare Marketers
November 9, 2011
Virtual Call to Action Rallies Community Support
November 2, 2011
3 Takeaways from an EHR Internal Communications Strategy
October 26, 2011
Humanize Healthcare with a Lasting Impression
October 19, 2011
Word of Mouth Works Best When Hospitals Listen
October 12, 2011
6 Ways to Drive Patient Volume, Revenue
October 5, 2011
Claiming Marketing's Seat in the C-Suite
September 28, 2011
Easing Patient Fears Can Raise HCAHPS Scores
September 21, 2011
Jury's Still Out On QR Codes
September 14, 2011
How the Right Words Can Deliver a 6-Figure Payoff
September 7, 2011
Playing to Win Patient Engagement
August 31, 2011
Disasters Test Hospital Social Media Strategies
August 24, 2011
Gut-Grabbing Messages: What Makes an Impression?
August 17, 2011
What Women Want...From Healthcare
August 10, 2011
Show, Don't Tell Patient Experience
August 3, 2011
Low Health Literacy, High Health Costs
July 27, 2011
Google+ Twitter Equals Marketing Opportunity
July 20, 2011
ACOs Widen Marketing's Scope
July 13, 2011
Marketing a Merger: Assessing the Brand, Forming a Culture
June 29, 2011
HFMA: Integration Takes Teamwork, Communication
June 22, 2011
Hospitals Deliver Mixed Messages on Wellness
June 15, 2011
Physician Recruiters Share Alternative Strategies
June 8, 2011
Don't Let Marketing Language Mislead Patients
May 25, 2011
Healthcare Mobile Apps Made Easy
May 18, 2011
Humor's Role in Healthcare Marketing
May 11, 2011
Is Social Media an Effective Healthcare Marketing Tool?
May 4, 2011
Inside Tips on Marketing Hospital Services to Boomers
April 27, 2011
Big Marketing on a Small Budget
April 20, 2011
Physician Referrals: A Marketer's Goldmine
April 13, 2011
How to Get the Most from a Celebrity Hospital Visit
April 6, 2011
Googled: How One Hospital Boosted Its Search Results
March 30, 2011
Hospital Marketing Costs Remain Cause for Concern
March 23, 2011
Hospitals Offer Amenities to Drive Patient Volume
March 16, 2011
Michigan Hospitals Open Senior Emergency Departments
March 9, 2011
Lap-Band Surgery Campaign Thin on Info, Says LAPHD
March 2, 2011
CA Hospitals Promote Breastfeeding Programs
February 23, 2011
Cities Collaborate to Build Healthcare Corridors
February 16, 2011
Disney Reaches Into Maternity Wards
February 9, 2011
Super Bowl Ads Kick Off Hospital Chain Campaign
February 2, 2011
Fast-Service Guarantee Works for Texas Hospitals
January 26, 2011
Hospitals Host Mammogram 'Parties'
January 19, 2011
Michigan Hospital Looks for Patients North of the Border
January 12, 2011
ED Services Still a Selling Point in 2011
January 5, 2011
Sutter Health Offers Mobile Tool to Drive Business