Audio Archive:
Preparing Providers for the Patient Engagement Journey

Donna Scott, Executive Director of Marketing Strategy at RelayHealth, discusses the challenges that providers will face in the era of patient engagement. She offers key focus points and tools to help medical professionals...


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Cardiology Market Trends
November 18, 2009
Karen Corrigan of The Strategy Group talks about the factors driving demand and shifting volumes for cardiology services.

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Positive Routes to Excellent Patient Experiences
August 19, 2009
Thomas Wright, president and CEO of Delnor Hospital, talks about some of the tactics his organization uses to help physicians understand and deliver excellent patient experiences.

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The Future of Orthopedics
August 5, 2009
Karen Corrigan of The Strategy Group and Bill Munley of Bon Secours St. Francis Health System discuss three trends that are shaping the future of orthopedic services.

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Marketing Under HIPAA
June 10, 2009
Marketers understand the basics of HIPAA, but there are other uses of patient information where things get a little "fuzzy and dicey," says Kate Borton, a HIPAA consultant.

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Marketing's Role in Community Benefit Reporting
January 5, 2009
Patsy Metheny, an independent community benefit consultant, talks about the role of hospital and health system marketers in reporting community benefit activities.

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