Marketing
e-Newsletter
Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS
Audio Archive:
Preparing Providers for the Patient Engagement Journey

Donna Scott, Executive Director of Marketing Strategy at RelayHealth, discusses the challenges that providers will face in the era of patient engagement. She offers key focus points and tools to help medical professionals...

Listen

NOTE: Windows Media Player is required to listen to our audio files. If you do not have Windows Media Player installed on your computer, you can download it here.

What is RSS?
What Can Your Hospital Learn from Other Industries?
December 23, 2008
Diane Stover of Memorial Hospital and Health System in South Bend, IN, talks about how healthcare organizations can benefit from conducting "innovisits" with companies in other industries.

Send to a colleague | Listen
Prove ROI and Make Money
November 26, 2008
John Luginbill, speaker on the 12/16 Webcast Proving Real ROI: The Bottom-Line Impact of Your Healthcare Marketing, discusses why it is so difficult for marketers to prove ROI.

Send to a colleague | Listen
Bringing Patients and Staff Together
October 23, 2008
New York Presbyterian Hospital's John Flanagan discusses how to engage patients and staff in the Planetree's model of patient-centered care through gift giving.

Send to a colleague | Listen
Expect the Best
July 29, 2008
Bob Allen, vice president for public relations and government affairs at Crouse Hospital in Syracuse, NY, shares how his hospital's Expect the Best campaign helped the hospital grow its OB market share by 15%.

Send to a colleague | Listen
Marketing to Boomers: Partnerships
July 1, 2008
Tom Campbell, Director of Marketing and Public Relations at Deborah Heart and Lung Center in Browns Mills, NJ, discusses how the hospital's partnership with a nationally-known celebrity chef helps attract baby boomers.

Send to a colleague | Listen
A Service No One Wants
June 4, 2008
Julie Amor, director of marketing at the University of Kansas Hospital in Kansas City, KS, talks about why marketing oncology services is so hard for hospitals.

Send to a colleague | Listen
A Call for Change
May 9, 2008
Rebecca Carl, chief marketing and community relations officer for Clarian Health in Indianapolis talks about her health system's recent campaign, A Call for Change.

Send to a colleague | Listen
Branding: The New Old Strategy
April 28, 2008
Author and consultant Chris Bevolo talks about why the time is right for branding and answers the trickiest question of all: Is it possible to prove ROI on a branding campaign?

Send to a colleague | Listen
Physician Satisfaction Online
April 2, 2008
Kathy Divis, president of Greystone.Net, talks about how hospitals can use different new media methods to reach out to medical staff and referring physicians.

Send to a colleague | Listen
The Heart of a Good Campaign
March 11, 2008
Debbie Laughery, vice president of public relations for WakeMed Health Systems, describes the organization's "Listen to Your Heart" campaign, a winner at the 2007 HealthLeaders Media Marketing Awards.

Send to a colleague | Listen
New Media is Here to Stay
March 4, 2008
Elizabeth Scott, associate vice president of marketing and eBusiness for Norton Healthcare, talks about some of the specific factors facilities should consider before embarking on a new media strategy.

Send to a colleague | Listen
Red: The Color of Life
February 26, 2008
Kathy Lapacek, vice president of business development for Advocate Good Shepherd Hospital, describes the organization's "Red Shirt" campaign, a winner at the 2007 HealthLeaders Media Marketing Awards.

Send to a colleague | Listen