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Audio Archive:
Preparing Providers for the Patient Engagement Journey

Donna Scott, Executive Director of Marketing Strategy at RelayHealth, discusses the challenges that providers will face in the era of patient engagement. She offers key focus points and tools to help medical professionals...

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Listen: Marketing to Women with Targeted Newsletter, Call to Action
October 18, 2007

Marge Zimmermann, marketing & communications coordinator for OSF Saint Anthony Medical Center in Rockford, IL, discusses successful marketing with her Regarding Women & Healthcare publication. Zimmermann was a panelist on the Webcast Marketing to Women: Proven techniques to reach key healthcare decision-makers. Interview by Bob Wertz, Managing Editor for HealthLeaders Media.



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Ensuring Marketing ROI
October 3, 2007
Lynne Cunningham, a coach with the healthcare performance improvement firm Studer Group, discusses some of the ways that marketers can measure return on investment, even in the face of significant challenges. Cunningham is a panelist on the upcoming HealthLeaders Media Webcast ROI Challenges: Prove results on hard-to-measure hospital marketing efforts.

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Consumer-Driven Health and its Influence on Marketing
August 3, 2007
Anthony Cirillo, president of Fast Forward Strategic Planning and Marketing Consulting, LLC in Huntersville, NC, discusses how new consumer relations trends are influencing hospital marketing.

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