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Audio Archive:
Building a Scalable Strategy for Creating Credible, Defensible Patient Bill Estimates

Hospitals and health systems focused on improving patient satisfaction scores may have overlooked the role of pre-financial counseling. David Dyke, Vice President of Revenue Cycle Solutions at RelayHealth, says patients...

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The Science of Sleep
December 20, 2007
Phil Pin, senior vice president for administration and CFO of ProHealth Physicians, Inc., discusses the financial decision-making process for adding a sleep apnea service line to his 200-physician primary care practice.

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Showing HIPAA's Merit Using IT
December 18, 2007
Lisa Miller, the Senior Vice President and Chief Technology Officer of Healthcare Professional Services at Payformance Health, discusses being honored by the Workgroup for Electronic Data Interchange in recognition of research that she did pertaining to the Health Insurance Portability and Accountability Act.

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Top Leadership Teams: Leveling the Field
December 17, 2007
Brad King, CFO at Oregon Health & Science University, talks about how the hospital portion of the university faced potential closure 15 years ago and an unlevel competitive playing field with insurers.

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Growing Leaders From Within
December 14, 2007
Harvard Business School Professor Joseph Bower is a leadership expert and author. In this interview, Professor Bower discusses succession planning and why growing leaders from within makes for smarter business.

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Top Leadership Teams: Improving Satisfaction
Rick Johnson, for HealthLeaders Media, December 7, 2007
Fred Gaschen, executive vice president, discusses how Radiological Associates of Sacramento improved satisfaction among patients, referring physicians, and employees. Radiological Associates is a 2007 winner of The Top Leadership Teams in Healthcare.

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ETH Technology
Gary Baldwin, for HealthLeaders News, December 4, 2007
Sabatino Bianco, MD, director of the Trinity Mother Frances Neuroscience Institute in Tyler, TX,  recently began performing an innovative procedure, the endoscopic transsphenoidal hypophysectomy. In this podcast,  Bianco discusses ETH and the technology involved.

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These Days, Nurses are Getting More Respect
Philip Betbeze, for HealthLeaders Media, December 3, 2007
Deborah Zastocki is CEO of Chilton Memorial Hospital in Pompton Plains, NJ, but for the purposes of this interview, I focused on her prior career as a registered nurse. I recently spoke with Deborah about a shift in thinking whereby healthcare executives are now seeing nurses not as overhead but as rainmakers. What that means is that given their greater interactive roles with patients, nurses will be increasingly important to the hospital's financial health as doctors do more work outside the hospital and nurses become the primary touchpoint for patients. Since nurses have more opportunities than ever before to influence quality, and since most people believe incremental gains in hospital reimbursement are beginning to hinge on quality measures, nurse morale and retention will be increasingly important.

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Top Leadership Teams: Physician Relations Strategies
Richard Salluzzo, MD, and Anthony Oliva, DO, November 29, 2007
Richard Salluzzo, MD, CEO, and Anthony Oliva, DO, chief medical officer, of Wellmont Health System discuss the strategies that senior leaders can take to improve physician relations.

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An Open Book
November 29, 2007

Paul Levy, president and CEO of Beth Israel Deaconess Medical Center in Boston, launched an online blog last year. In this interview, Paul discusses transparency and why, as a hospital CEO, he thinks more communication is better communication. He was interviewed by Molly Rowe, senior editor, for HealthLeaders Media.



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Reaching Your Market
Les Masterson, for Health Plan Insider, November 28, 2007
HCPro recently published a book titled Engage! A Guide to Involving Your Consumers in Their Health, which was written by Beth Bierbower, vice president of product innovation for Humana, who is responsible for the organization's consumer strategy. The book teaches readers how to create a bond with consumers by educating and engaging them. In this podcast, Bierbower talks about how to combat consumer inertia, how to involve families in healthy living and healthcare, and how a company of any size can implement engagement strategies. She was interviewed by Les Masterson, managing editor for HCPro.

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Give and Take
November 13, 2007
HCPro recently published a book titled Top Managed Care Contracting Clauses, which was edited by Robin Fisk, an attorney with 19 years of experience in the healthcare field. In the book, she shows providers how to maximize reimbursements through managed care contracts, and provides strategies and tools for organizations facing the prospect of negotiating a new managed care contract. She was interviewed by Les Masterson, managing editor for HCPro.

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Listen: Reworking the Pension Plan at Moses Cone
Philip Betbeze, for HealthLeaders News, November 12, 2007
A defined benefit pension plan can place a huge burden on hospital or health system finances. Many if not most hospitals still have such plans open to new hires, and those that don't still must manage the liabilities for the plan so that they can survive long-term to benefit current enrollees. So it's a cost uncertainty problem for most hospitals in an era where cost uncertainty can be a big liability. Elizabeth Ward, who's been CFO at Moses Cone Health System in Greensboro, NC, since 2001, had some work to do with the system's defined benefit pension plan over the past several years.

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At Your Convenience
November 9, 2007

Mary Kate Scott, healthcare strategy consultant and author of the recently published Health Care in the Express Lane: Retail Clinics go Mainstream, an update report to her 2006 landmark report on the evolving retail clinic field, discusses the growing number of hospitals that are adding convenience care to their service offerings. Interview by Molly Rowe, Senior Editor for HealthLeaders Media.



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William Jessee on Declining Reimbursements
Rick Johnson, for HealthLeaders Media, October 31, 2007
William Jessee, MD, president of the Medical Group Management Association, discusses the critical issues that today's medical groups face and how they are dealing with a troubling financial landscape.

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An Untapped Resource
October 30, 2007
Carol Westfall, president of Cejka Search, gives a preview of a session she will lead at the annual MGMA conference. She talks about how medical groups need a strategy to develop tomorrow's physician leaders and offers advice on engaging the new crop of MDs. Westfall was interviewed by Rick Johnson, senior editor with HealthLeaders Media.

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Improving IT Relations (Part III)
October 30, 2007

In the final installment of a special three-part audio feature, Ed Marx, former CIO at University Hospitals in Cleveland, discusses how he used his Connections program to raise the profile of the IT staff. Through the program, IT staff shadowed clinicians on the job. Interview by Gary Baldwin, Technology Editor for HealthLeaders Media.



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Improving IT Relations (Part II)
October 22, 2007

In the second of a three-part audio feature, Ed Marx, former CIO at University Hospitals in Cleveland, discusses how he used a blog to improve relations between the IT department and the rest of the hospital. Interview by Gary Baldwin, Technology Editor for HealthLeaders Media.



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Safe patients? Bigger paycheck
October 19, 2007
Listen: Jim Rice, vice chairman of The Governance Institute, discusses the growing number of hospitals that link executive compensation to quality and patient safety.

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Listen: Marketing to Women with Targeted Newsletter, Call to Action
October 18, 2007

Marge Zimmermann, marketing & communications coordinator for OSF Saint Anthony Medical Center in Rockford, IL, discusses successful marketing with her Regarding Women & Healthcare publication. Zimmermann was a panelist on the Webcast Marketing to Women: Proven techniques to reach key healthcare decision-makers. Interview by Bob Wertz, Managing Editor for HealthLeaders Media.



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Improving IT Relations (Part I)
October 15, 2007

First of a three-part audio feature with Ed Marx, former chief information officer at University Hospitals in Cleveland. He discusses how he used a monthly hospital-wide newsletter to improve relations between the IT department and the rest of the hospital. Interview by Gary Baldwin, Technology Editor for HealthLeaders Media.



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Vanderbilt's Cardio Turnaround
October 11, 2007

Thomas Di Salvo, Medical Director for Vanderbilt Heart and Vascular Institute, discusses how Vanderbilt's cardiovascular service line rose to prominence and aligned with physicians. Interview by Rick Johnson, Senior Editor, HealthLeaders Media.



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Ensuring Marketing ROI
October 3, 2007
Lynne Cunningham, a coach with the healthcare performance improvement firm Studer Group, discusses some of the ways that marketers can measure return on investment, even in the face of significant challenges. Cunningham is a panelist on the upcoming HealthLeaders Media Webcast ROI Challenges: Prove results on hard-to-measure hospital marketing efforts.

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Streamlining Referrals: Implementing Service Agreements
September 21, 2007

Mark Murray, MD, a national healthcare consultant based in Sacramento, CA, explains how implementing service agreement contracts can help physician practices become more efficient when referring patients to another physician, leading to satisfied patients as well as an increase in revenue. He will be a panelist on the upcoming HealthLeaders Media audioconference, Streamlining the Referral Process: Use service agreements to increase practice revenue.



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EMR Wars (Part I)
September 14, 2007
Bruce Landes, president and CEO of Southwest Physician Associates in Dallas, discusses why so many physicians have misgivings about EMR technology, and what needs to happen to spur adoption.

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EMR Wars (Part II)
September 14, 2007
Bruce Landes, president and CEO of Southwest Physician Associates in Dallas, discusses what it will take to overcome physician misgivings about EMR technology.

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Safest Hospitals Alliance: A Template for Safer Patients
., September 13, 2007
Dr. Richard Salluzzo, president and CEO of Wellmont Health, explains the Safest Hospital Alliance and its efforts to define what makes a hospital truly safe.

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Listen: Cardiovascular Services: Keys to Physician Alignment
September 7, 2007
John McHugh, associate director at Navigant Consulting, discusses the keys to physician alignment in the cardiovascular service line. He will be a panelist on the upcoming HealthLeaders Media webcast, Service Line Strategies Workshop: Cardiovascular.

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Hospital Uses Blueberry Juice During MRCPs
August 24, 2007
Wayne Patola, MRI Leader at St. Paul's Hospital in Vancouver, BC, discusses how the facility uses blueberry juice as part of Magnetic Resonance Cholangiopancreatography exams.

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A New (Old) Player in Healthcare Finance
August 17, 2007
Mike Gervais, CEO of the Philadelphia-based Gemino Healthcare Finance, talks about the shift away from the municipal bond market for some hospital funding needs, guesses on whether we're near the end of the era of cheap debt, and whether there's a need for another player in this field.

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Service Line Strategies: Cardiovascular
August 10, 2007
Susan Mullaney, vice president of cardiovascular and surgical services, Fairview Southdale, Minneapolis, discusses three trends that affect the cardiovascular service line. She will be a panelists on the upcoming HealthLeaders Media webcast, Service Line Strategies Workshop: Cardiovascular.

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Consumer-Driven Health and its Influence on Marketing
August 3, 2007
Anthony Cirillo, president of Fast Forward Strategic Planning and Marketing Consulting, LLC in Huntersville, NC, discusses how new consumer relations trends are influencing hospital marketing.

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Automating the ED (Part I): Vendor Selection
July 27, 2007
Stewart Watson, MD, medical director of the emergency department at St. Clare's Hospital in Weston, WI, talks about selecting the right EMR vendor.

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Automating the ED (Part III): Measuring ROI
June 19, 2007

In Part III of the series, Stewart Watson, MD, medical director of the emergency department at St. Clare's Hospital in Weston, WI, talks about the Return on investment associated with the ER automation.



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Automating the ED (Part II): Deployment
June 12, 2007

In Part II of the series, Stewart Watson, MD, medical director of the emergency department at St. Clare's Hospital, Weston, Wisc., discusses the deployment of the EMR.



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